The loss is on FDA – George Quaye reacts to ban on using celebrities in alcohol ads

Media personality George Quaye expressed dissatisfaction with the Supreme Court's decision to uphold the ban on celebrities advertising alcoholic beverages.

Quaye believes the FDA should lift the ban, in place since 2015, and instead collaborate with celebrities to raise awareness about alcohol consumption among the youth.

The Supreme Court's majority decision on June 19, 2024, upheld the FDA's directive, stating it does not violate the constitution. Quaye argued that engaging celebrities could help curb the use of more dangerous substances among young people.

The ruling concludes a 19-month legal suit by Black Kulcha Music's CEO, Mark Darlington Osae, with the full decision expected on June 21.