Toyota Ghana unveils new cars to boost market dominance

Toyota Ghana Limited has launched three new vehicle models: the Toyota Vitz, Toyota Urban Cruiser, and Toyota Land Cruiser 250 Prado.

Managing Director Kohji Yanaka highlighted the launch's timeliness, aiming to attract more customers and expand market share.

Toyota Ghana has held a 30% market share for eight consecutive years. Head of Sales Operations Andrew Lamptey emphasized the value for money and special installment plans available for the new models.

The Vitz offers affordability and practicality, the Urban Cruiser combines robust design with advanced technology, and the Land Cruiser 250 Prado epitomizes luxury and performance with high-end features.