Trending GH: High cost of African prints gradually fading away govt's Wear Ghana campaign

Some Ghanaians have attributed the gradual fading away of government's Wear Ghana initiative - which was re-introduced in 2017 - to the high cost of fabrics on the market.

The Ministry of Tourism, Arts and Culture in November 2017 outdoored the “See Ghana, Eat Ghana, Wear Ghana, Feel Ghana” campaign in a bid to ignite the ‘I am Ghanaian’ spirit.


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According to some workers who spoke to GhanaWeb, the Wear Ghana campaign which aims at projecting a unique Ghanaian identity through extensive use of local fabrics on Fridays is less patronised.

Detailing what could have led to the steady decline of the initiative, almost all of them attributed it to the high cost of African prints and the general attitude of some Ghanaians towards local brands on the market.

According to them, Ghanaians have an issue with promoting made-in-ghana products and that attitude must change so local businesses can equally thrive.

“Made in Ghana goods are quite expensive. That’s why we normally go for the ones made outside the country like China goods which are very much cheaper on the market,” she stated.

However, others lauded government for the initiative, adding that, the culture is being emboldened, especially in this era of the Year of Return.

Watch the video below for more feedback from the public;