VIDEO: Catchy slogans boost campaign – Sammy Gyamfi

Sammy Gyamfi, National Communications Officer of the NDC, has emphasized the importance of catchy phrases linked to ballot positions in enhancing campaign effectiveness.

He noted that slogans tied to ballot numbers help voters easily remember and connect with a party’s message.

Gyamfi also highlighted the cultural significance of numbers in Ghana, where religious and superstitious beliefs can influence perceptions.

After selecting the eighth position on the ballot, NDC General Secretary Fiifi Kwetey symbolically linked it to "breaking the eight" years of mismanagement under the ruling party, underscoring the strategic messaging behind their position.

Slogans and catchy phrases have their role in every campaign... - Sammy Gyamfi (NDC National Communications Officer)#StarrFM #StarrNews #EIBNetwork #ElectionHub pic.twitter.com/il0yuhn4Zx

— Starr 103.5 FM (@starr1035fm) September 20, 2024