MTN Ghana CEO justifies company’s sponsorship of Black Stars

Outgoing Chief Executive Officer of telecom giants, MTN Ghana, Selorm Adadevoh, has encouraged Ghanaians not to give up on the Black Stars, despite recent dip in performances.

MTN Ghana pumped 2 million dollars in sponsorships into the Black Stars ahead of the 2022 FIFA World Cup in a 2-year deal.

Ghana exited that competition in the group stages, before also getting kicked out of the 2023 Africa Cup of Nations at the same stage.

The continues poor performances has raised questions about the prudence of MTN Ghana's investment in the team.

At a farewell stakeholder engagement yesterday, Adadevoh, was asked why MTN continues to invest in the national team, despite their recent struggles.

"When you support a team, you have to support through the good and the bad times. The Black Stars are going through a tough time right now and it's important for us to continue to support so we can rebuild the structures that are required for the Black Stars to [succeed]," he said.

"There's a lot of pride with the Black Stars. When you talk about Ghana, outside of Ghana, there are maybe three or four things people talk about. They talk about the Black Stars, they talk about Kwame Nkrumah, and sometimes Kofi Annan.

"So there are not that many things that consistently, in the last 20 or 30 years, that have repeated themselves in terms of being top of mind about Ghana.

"So there's a lot we need to show the Black Stars to allow them the chance to be the Black Stars that we all expect them to be," he said.

The Black Stars team is currently in search of new coach, after Chris Hughton was let go for his role in Ghana's group stage exit from AFCON 2023.