Elon Musk's X drops Unilever from advertiser boycott lawsuit

Elon Musk’s X (formerly Twitter) has dropped Unilever from its August antitrust lawsuit, which accused the consumer goods giant and other companies of conspiring with an advertising group to boycott the platform, causing a loss in revenue.

Both X and Unilever reached an undisclosed agreement, with X stating its commitment to Unilever's brand safety standards.

X will continue its antitrust claims against other defendants, including Mars and CVS Health. The lawsuit followed a slump in X's ad revenue after Musk’s 2022 acquisition, as advertisers grew concerned about their brands appearing alongside harmful content.