The art of digital storytelling: Industry experts reveal the do’s for impact

At the "Art of Digital Storytelling" event organized by Whoopro, industry experts explored strategies for leveraging digital platforms to craft impactful brand narratives.

Isaac Cudjoe, Executive Director of the Advertising Association of Ghana, emphasized that traditional media is waning as digital storytelling becomes central to marketing communication. He highlighted the immersive and culturally relevant nature of digital narratives as essential for engaging modern audiences.

Kwabena Oppon-Kusi, from the African Leadership University, urged digital marketers to master digital tools while remaining observant of global trends for inspiration.

Ivy Prosper, a prominent content creator, advocated for using social media to promote Ghana’s positive attributes, reinforcing cultural identity through storytelling.

UBA Ghana’s Henry Dottey stressed the importance of adapting campaigns to specific objectives, engaging audiences through interactions, and utilizing visual storytelling to connect emotionally.

The event, part of World Digital Marketing Day celebrations, continues with activities to share insights and foster industry collaboration.