The couple who took on Google and cost the tech giant £2bn

In 2006, Shivaun and Adam Raff launched Foundem, a pioneering price comparison website, only to find it pushed down Google’s search rankings by an automated spam penalty.

Suspecting anti-competitive practices, they spent 15 years in a legal battle, culminating in a record €2.4 billion fine against Google in 2017 for abusing market dominance.

Despite Google’s appeal rejections, the couple, whose business closed in 2016, remains engaged in a civil damages claim.

They advocate for fairer competition, and the European Commission continues to investigate Google's compliance under new Digital Markets Act regulations.