'Doing it alone will make you suffer' – Empress Gifty on hiring professionals

Gospel musician Empress Gifty has stressed the need for professional marketing and sponsorship management to succeed in the music industry.

Speaking on Adom FM’s Entertainment Hall, she shared lessons on branding and adapting to modern strategies like social media engagement.

Empress emphasized having a marketer in one’s team to secure sponsorships effectively and noted her team's role in managing her public image.

She also criticized local pastors for favoring foreign artists over Ghanaian talent and called for more collaborative practices in the gospel music industry.

Her remarks highlight the evolving nature of gospel music and the importance of professionalism in overcoming industry challenges.