Entertainment of Monday, 18 December 2023
Source: www.ghanaweb.live
2023-12-18Our music industry is not in a good place - R2Bees' Manager
R2Bees Manager and general manager (Crusx Global), Ike Otoo Arhin
Manager for R2Bees, Ike Otoo Arhin, has added his voice to the ongoing discussions surrounding the recent “Play Ghana” initiative championed by the Ministry of Tourism, Arts and Culture.
Addressing these issues on the New Day show on TV3, Ike Otoo Arhin acknowledged the decline of the Ghana music industry in the global space.
He
Read full articlesaid, the introduction of technology in the form of streaming platforms was supposed to be beneficial but ended up giving users the freedom to consume foreign music; a situation that has led to the decline of Ghanaian music.
“Let us understand that our music is not in a good place, so everybody, including ordinary people and not stakeholders, needs to understand that. If you go to other countries, you come back with an appreciation for our music.
“As the world develops, technology brought a saviour to African music in the form of streaming, so it means that we are spoiled for choice, but as we use these platforms, there is a lot of foreign influence. So our music has to be in a position whereby it can sink in,” he said.
Ike Otoo Arhin further argued that Ghanaian songs are good enough to compete in the global space but stated that these songs need the right investment to ensure that happens.
“But that is difficult because the money is not there to push these songs. That is why we need to consciously pick up these songs. The songs are good but we are constantly spoiled for choice. That's why we need to consciously promote these songs.
“Suppose the music is doing well. It feeds everyone, including painters, and carpenters. We are complaining that there are no jobs, but If we push our music we will create jobs for thousands,” he said.
Recently, the Ministry of Tourism, Arts and Culture launched a “Play Ghana” initiative aimed at encouraging more Ghanaian songs played on radio, bars, and events.
ID/NOQ
Click here to follow the GhanaWeb Entertainment WhatsApp channel
Ghana’s leading digital news platform, GhanaWeb, in conjunction with the Korle-Bu Teaching Hospital, is embarking on an aggressive campaign which is geared towards ensuring that parliament passes comprehensive legislation to guide organ harvesting, organ donation, and organ transplantation in the country.
