Vernacular rap will limit you – Hammer to rappers

Ghanaian music producer Hammer discusses the challenges African rappers face in breaking international barriers with local languages, emphasizing rap's dependence on beats rather than melody.

He contrasts the ease of 'sing-songs' crossing over versus vernacular rap's limitations, citing Sarkodie's shift to English rap for broader appeal.

Hammer praises Sarkodie's recent English rap delivery on 'No Pressure' and highlights his standout performance in the Hennessy Africa Cypher 2024 alongside other African rappers.

Hammer, known for his upcoming album 'Upper Echelon', critiques rap's global reach dynamics in a recent interview with Joy FM’s Showbiz A-Z.