Learn to embrace political surveys and improve – Prof. Sarpong to Political parties

Professor Smart Sarpong, Director of Research and Innovation at Kumasi Technical University, has urged political parties to use electoral surveys to improve constituent engagement.

In an interview on ChannelOne News, he emphasized that surveys help identify weaknesses and provide valuable voter feedback, which can inform party strategies.

Sarpong highlighted that understanding constituents' needs and preferences through surveys can lead to more effective engagement and better outcomes for political parties.

He encouraged parties to incorporate survey feedback into their strategies to enhance their performance and voter connections.