CIMG organizes media launch for 32nd Annual National Marketing Performance Awards

The Chartered Institute of Marketing, Ghana (CIMG) held its 32nd Annual National Marketing Performance Awards media launch virtually on Tuesday, July 07, 2021 at 6pm, via Microsoft Teams.

Being the thirty-second (32nd) in its series, there is no doubt that the scheme has tremendously grown into what can aptly be described as the benchmark awards scheme in Ghana by which individuals and corporate organizations rate their performances and all award winners are proud to be recognized for the achievements and successes they have chalked. This year’s awards will be the second after the Institute was granted its Parliamentary Act to conduct and regulate the practice of Marketing in Ghana.

In his address to the media and members who joined online, the National President, Dr. Daniel Kasser Tee mentioned that, “as we are all aware, the CIMG awards has today come to be accepted as Ghana’s most prestigious and the longest standing local awards, since its inception in 1990 (for the 1989 financial year). This is partly because the CIMG has been able to successfully organise 31 previous awards without any hitches or controversy.”


He further added on that, “within the period, the CIMG awards has contributed in building product and corporate brands, as well as personality brands, projecting some of these onto the international arena, where some of them compete favourably with globally known brands.

No wonder, the awards has gained prominence among corporate institutions who will proudly display their wins as a mark of excellence in marketing and business performance. Our teams of evaluators, who are usually selected from industry and academia, cutting across different professions, fields of study and practice, have also been seen as very credible and independent, over the years.” He stated.

The National President also in his address mentioned that, “based on these awards, we have seen many businesses reformulate their corporate strategies and drastically changed their business operating models enabling them to be marketing-oriented by meeting the key requirements of:

• Market focus
• Integrated marketing
• Long term profitability
• Customer orientation”

Additionally, being the 40th anniversary of CIMG, some founding members of the Institute shared their key highlights on their early days and experiences in a solidarity video that was shown during the launch. Among them were;

Madame Joyce Mahama: Founding Member,
Nana Yaa Young Gyampo: Founding Member,
Professor Tim Acquah-Hayford: Founding Member & Past President of CIMG,
Mr. Kwame Adjei-Sefah: Founding Member and Past President of CIMG and
Frank Appiah: Founding Member & Past President of CIMG.

Mr. Kwame Adjei-Sefah who joined in virtually applauded the Professional body for organizing 32 years of credible annual national marketing performance awards in a seamless fashion and congratulated the CIMG for its transformational and tremendous progress on its 40th anniversary, wishing it more success for the journey ahead.

According to the National Vice President, Mrs. Agnes Emefa Essah, “the CIMG has resolved to keep the stakes as high and as relevant as possible so that the standards by which we assess individual and corporate performances is not compromised. We are committed to keeping the awards process simple, transparent and fair. It is this level of commitment that has guided us, as a responsive institution, to constantly introduce new and progressive ideas, all aimed at adding value to our processes as well as new award categories.”

She also stated that, this year, the Institute is led by the desire and mission which intends to project Marketing as a tool that is relevant for the development of our nation Ghana.

Hence our theme for 2021 was announced as “Repositioning Ghana to leverage AfCFTA for economic development”. The Registrar and Chief Executive Officer of the CIMG also shared some key milestones of the Institute that included but were not limited to;


• The Institute was formed on July 03, 1981.
• The Institute’s name changed in 1992 when Chartered was added.
• The Ghana School of Marketing was also established on October 15, 1991.
• CIMG Consult was established on August 10, 2000.
• The Institute purchased its land in February 06, 1996.
• Movement of CIMG as follows; From Kingsway to, Swanmill, to GIMPA, NCR and finally the Institute’s own building, situated at Baatsona, Spintex.

• The Chartered Institute of Marketing Ghana Act, 2020 (ACT 1021) was finally assented to by the President of the Republic of Ghana, His Excellency Nana Addo Dankwa Akufo-Addo on August 13, 2020 after two decades of consistent persistence.

• During the forty (40) year period, the Institute has been headed by the leadership of nine (9) able Presidents.

He concluded by saying how blessed he felt to have been part of the history making events and called upon all members, (past and present), various Corporate bodies and stakeholders and all well-meaning Ghanaians to continue to render our support to making the CIMG more successful than ever.

The ceremony was climaxed with the unveiling of the 40th anniversary logo and the official corporate cloth of the Institute to commemorate the anniversary.