SuperYogo, FanYogo win big at 2021 Marketing World Awards

FanMilk PLC, Ghana’s leading producer of nutritious and refreshing milk-based and dairy-based food products, has won top honours at the 2021 edition of the Marketing World Awards.

SuperYogo, the new fortified frozen yoghurt from FanMilk has been adjudged as ‘Best New Product of the Year’, while FanYogo’s recent advertising campaign, called ‘Shine Your hustle’ won the Marketing Campaign of the year. The awards are in recognition of the brands’ performance and are based on comprehensive criteria to ensure best in class marketing execution is recognized.

SuperYogo is an innovative product fortified with Vitamin B6 & D to support the immune system. FanYogo Shine Your Hustle is an exciting communication campaign that features a yoghurt seller, a front seller and a trotro mate, proudly showing off their hard work. Both introductions have resonated strongly with Ghanaians.

Now in its tenth year, Marketing World Awards (MWA) recognizes outstanding organizations and individuals that have delivered superior product value to the market and exhibited excellence in upholding concrete marketing strategies, display uniqueness and innovativeness, among offerings, convey clear messages to its consumers, and drive distinctiveness.

Commenting on the awards, Brand Manager, Eric Kumah said, “this award is dedicated to the many families who have accepted our products over the years. We appreciate the opportunity to serve you. In times like this, health is key, that is why FanMilk will keep delivering the highest quality nutritional products for our people, in line with our one planet one health agenda.”

The tenth edition of the Marketing World Awards was held on Friday, July 02, 2021, at the Movenpick Hotel in Accra. The event was graced by leading personalities in the corporate sector in Ghana, Nigeria, Ivory Coast among others. The Marketing World Award is organized by Instinct Wave Ltd.