Nigerian Record Label Mavin Records Joins Forces with Universal Music Group

In a monumental move within the music industry, Nigerian record label Mavin Records has been officially acquired by the American powerhouse Universal Music Group (UMG). The announcement, made by Mavin's founder and CEO, Don Jazzy, via Instagram, marks a significant shift in the global music landscape.

Don Jazzy shared the exciting news with the Marvin family, expressing his enthusiasm for the partnership with UMG and emphasizing its importance in the journey of Mavin Records. He stated, "I am thrilled to announce that Marvin records has partnered with Universal Music Group, marking a new chapter in our journey." This partnership, he explained, signifies a recognition of the collective talent and hard work within Mavin Records and aims to elevate African music on the global stage.

As part of the deal, Universal Music Group will acquire close to 80% of Mavin Records' shares, pending regulatory approval. The acquisition is set to be completed in the third quarter of this year. Following the acquisition, Mavin Records will operate as an American record label based in Nigeria, with aspirations to expand its reach to other African countries.

Don Jazzy highlighted the significance of the collaboration with UMG, citing the potential for more music, innovation, and opportunities to showcase African talent worldwide. Despite this exciting new chapter, he reassured the Marvin family that the core mission and values of the record label would remain intact. He affirmed, "While we embark on this exciting new path, our core mission and values will remain intact, ensuring that the essence of Mavin and our commitment to pushing musical boundaries continue to thrive."

The acquisition of Mavin Records by Universal Music Group underscores the growing recognition of African music on the global stage. It represents a significant milestone for both Mavin Records and the African music industry as a whole. Don Jazzy expressed gratitude to the artists, staff, and fans whose unwavering support has been instrumental in reaching this momentous occasion.

In his closing remarks, Don Jazzy expressed optimism for the future, stating, "Together, we look forward to making history, breaking more records, and building a lasting legacy." The hashtag #MarvinActivated encapsulates the excitement surrounding this new phase in Mavin Records' journey.

As the music industry continues to evolve, partnerships like the one between Mavin Records and Universal Music Group serve as a testament to the global appeal and influence of African music. With this acquisition, Mavin Records is poised to reach new heights and leave an indelible mark on the world stage.