Sadick Assah, widely known as Sleeky in the music industry, is a distinguished Ghanaian talent manager and music promoter.
Born on July 27, 1986, in Takoradi, Ghana, Sleeky discovered his passion for the music business early in life.
Raised in Takoradi in the Western Region of Ghana by his late parents, Faustina Atrokeh, a businesswoman, and George Assah, an accountant at Ghana Railways and Port, Sleeky's upbringing laid the foundation for his future success.
His academic journey led him to Adiembra Senior High School in the Western Region, where he earned his Senior High School Certificate.
Furthering his education, Sleeky obtained a Diploma in Computer Networking and Engineering from the National Institute of Information Technology (NIIT).
foray into the music industry began with artiste management, music promotions, and event organizing.
Having served, managed and promoted top musicians such as Stonebwoy, Castro, Keche, 4x4, Shatta Wale, Pappy Kojo, Nhyiraba Kojo, Efya Norkturnal, Empress Gifty, Tagoe Sisters, VIP, and more, Sleeky's impact on the Ghanaian music scene is undeniable. He is the CEO of Sleeky Promotions, a leading Talent Management Company in Ghana.
Notably, Sleeky's influence extends beyond artist management. He serves as an event agent for MTN Ghana and is the sole organizer of the annual West Side Festival in the Western region. His role as a promoter focuses on promoting top Musicians.
gained national recognition in 2018 when he was contracted by Liberian President George Weah to facilitated Ghanaian musicians' performance at the Liberian Presidential Inauguration for President George Weah.
He is also known for unveiling and promoting Ghanaian act patapaa of one corner song internationally.
His dedication earned him the title of the Best Event Promoter of the Year at the Western Showbiz Awards in the same year.
Under Sleeky Promotions, the agency received accolades, winning Best Promoter/Best Event House of the Year at the Western Showbiz Awards 2018. The agency's prowess was evident in organizing significant events, such as the Tadi Salafest sponsored by MTN.
global impact is highlighted by his role in organizing Piesie Esther's "Waye Me Yie" concert in the UK in 2023, with the support of the Pan African Art Society.
Additionally, he facilitated Black Sherif's first-ever concert in Gambia, attracting over 10,000 music fans.
Beyond his professional achievements, Sleeky is known for his love of leisure, often indulging in a refreshing drink during his downtime.
His story stands as a testament to the transformative power of passion, dedication, and a love for music in shaping the career of one of Ghana's most prominent music promoters.