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Canard Afriq Blog of Thursday, 20 July 2023

Source: Ebenezer Akandurugo

Up Records Gh Announces Exciting Merger with the Alaye Geng Music Duo Bill Gucci and 2BK Savage and Mary Azubam.

Up Records Gh, one of the leading record labels in the Upper East music industry, has made a groundbreaking announcement today, revealing a merger with renowned traditional / gospel musician Mary Azubam and the talented Alaye Geng, featuring Bill Gucci and 2BK Savage. This merger is set to shake up the music scene and open up new avenues for artistic collaborations and creative expression.

The partnership between Up Records Gh, the Alaye Geng, and Mary Azubam is an exciting development that aims to bridge the gap between contemporary and traditional music styles. By joining forces, these dynamic entities seek to create a fusion of sounds that will captivate audiences both locally and internationally.

Mary Azubam, a highly respected traditional / gospel musician known for her soul-stirring melodies and rich cultural heritage from Navrongo, will bring a wealth of experience and traditional artistry to the table. Her unique voice and ability to weave stories through music have earned her a dedicated following throughout Ghana and beyond. This collaboration with Up Records Gh will allow Mary Azubam to reach an even wider audience while preserving and promoting the essence of traditional Ghanaian music.

The Alaye Geng, comprising the talented duo Bill Gucci and 2BK Savage, has been making waves in the hip-hop and Afrobeat scenes. With their infectious rhythms, energetic performances, and thought-provoking lyrics, they have gained recognition as one of Ghana's most promising musical acts. Their inclusion in this merger will infuse a contemporary flavor into the traditional music landscape, adding an exciting twist to the creative endeavors of Up Records Gh and Mary Azubam.

This merger represents a strategic move by Up Records Gh to diversify its roster and expand its musical horizons. By combining the rich cultural heritage of Mary Azubam with the contemporary styles of the Alaye Geng and Kilimore, the label aims to create a unique and progressive sound that appeals to a wide range of music lovers.

Speaking about the merger, the CEO of Up Records Gh, Mr. Afabla Ayine Castro, expressed his enthusiasm, stating, "We are thrilled to welcome Mary Azubam and the Alaye Geng into the Up Records Gh family. This collaboration marks an important milestone in our commitment to pushing the boundaries of Ghanaian music. Together, we aim to redefine genres and create timeless music that resonates with audiences across the globe."

About Up Records Gh:
Up Records Gh is a prominent record label based in the Upper East region of Ghana, known for its commitment to nurturing emerging talent and pushing the boundaries of Ghanaian music. With their lead signee Kilimore, the label has achieved success within the Afrobeat genre and is recognized for its dedication to quality music production and promotion.