Voltic Premium!

Coca-Cola, in collaboration with its bottling partner Voltic Ghana Ltd, recently launched a new premium brand campaign in Ghana, called "Own Your Richness." This campaign celebrates the rich and diverse Ghanaian culture and emphasizes the high standards and quality of Voltic water. As part of the campaign, Voltic introduced a new 750ml premium bottle with a sleek design, featuring a royal blue label with the new Voltic logo embossed in gold.

Voltic Natural Mineral Water has been a popular bottled water brand in Ghana for over 25 years and has become a household name and an integral part of Ghana's cultural heritage. Through the "Own Your Richness" campaign, Voltic aims to engage customers and consumers with various activities that highlight and celebrate Ghana's diverse culture.
At the launch event, Seshnee Naidoo, Coca-Cola's Franchise Director for the Equatorial Africa Region, expressed pride in being associated with Ghana's rich and diverse culture.

She emphasized the company's commitment to refreshing consumers while encouraging them to embrace their own unique richness.

Voltic's Managing Director, Flora Jika, reiterated that Voltic is proudly produced in Ghana under the highest quality standards and has consistently upheld good standards over its 20 years in the market. Through this campaign, Voltic hopes to cater to all market segments while providing consumers with the premium experience they deserve.

The Voltic Own Your Richness Premium Campaign will feature popular Ghanaian celebrities such as Afua Rida, David Dontor, and Akumaa Mama Zimbi as influencers across various platforms. The new Voltic Natural Mineral Water in premium bottles will be available in all retail outlets as well as Voltic and Coca-Cola distributors across the country from April.

Additionally, Coca-Cola has reaffirmed its commitment to supporting marginalized communities with water replenishment programs, such as installing mechanized boreholes in regions where they are needed the most.

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