Foreign music is unstoppable - Shatta Wale to #PlayGhana supporters

Famous Ghanaian dancehall performer Charles Nii Armah Mensah, better known by his stage name Shatta Wale, has responded cynically to the #PlayGhana campaign, which promotes and elevates Ghanaian music above songs from other countries.

Shatta Wale expressed doubts about the #PlayGhana initiative's efficacy despite its recent debut by the Ministry of Tourism, Arts and Culture, Creative Arts Agency, and industry partners.

On Sunday, December 17, 2023, he tweeted that artists are powerless to stop foreign music from taking over the nation. According to Shatta Wale, even ten percent of foreign music will eclipse the whole Ghanaian music industry.

Moreover, Shatta Wale identified jealousy as a major obstacle and linked internal disputes among Ghanaian musicians to the music industry's sluggish development. He said, "A country with so much jealousy when it’s not them in the frontline."

The Creative Arts Agency has encouraged music producers and Disc Jockeys (DJs) to prioritize and play local music throughout the festive season as part of efforts to promote and enhance the rich sounds of Ghanaian music.